Not long after the announcement of Google Glass, the hype of the new technology quickly fizzled out. Augmented reality glasses were a flop for the mass market, but augmented reality still remains an exciting topic – especially for industry.

Turning on the washing machine via smartphone while in the train on the way home. Adjusting the heating in the living room to a comfortable temperature so that it’s warm enough when one gets home.

Driven primarily by the Asian passenger car markets, especially China, the existing value creation and employment structures in the automotive industry stand before a great challenge.